Starting a property rental business can be an excellent way to leverage technology.

The popularity of rental property has increased as more people recognize the benefits of renting over selling out property. 

Also, investing in rental properties has the potential for long-term cash flow and appreciation, which can provide a reliable source of passive income over time. 

The factor that contributes to the property rental marketplace is the increasing demand for rental properties, particularly in urban areas where housing costs are high & home ownership may be out of reach for many people. 

In this chapter, you’ll see a comprehensive guide to each stage of starting a property rental business. This includes from basics of the property rental business to the scope of property rental in the upcoming years.

What Is Property Rental Business?

A property rental business involves owning or managing a property that is leased or rented out to tenants for residential or commercial use. 

In this type of business, the property owner (or landlord) earns income from the rent paid by the tenants.

The property rental business can take different forms, such as owning and renting out a single-family home, an apartment complex, an office building, or a retail space. 

The landlord is responsible for maintaining the property and ensuring that it meets the necessary health and safety standards, while the tenants are responsible for paying rent on time and taking care of the property during their lease period.

Property rental businesses can be profitable, but they require careful management and investment in the property to ensure that it remains attractive to tenants and generates a steady stream of rental income. 

Landlords must also be familiar with local laws and regulations governing rental properties and tenant-landlord relationships.

In Today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility, that’s it. Because nothing else is sustainable, everything else you create, somebody else will replicate.” ~  Jeff Bezos, Founder of Amazon

As Jeff said, you have to take advantage of the Agility. This is possible only when you have an online presence. 

The property rental business will be more advantageous when you provide an online presence to them.

There are several reasons why having an online presence is crucial for a property rental business. In today’s digital age, potential renters turn to the internet as their primary source of information and research. 

Why Does A Property Rental Business Need An Online Presence?

Why Does A Property Rental Business Need An Online Presence
  1. Increased visibility: By having an online presence, your property rental business can find potential renters who are actively searching for rental properties in your area. Also, this can lead to increased traffic to your property rental management software and ultimately result in more rental applications.
  2. Cost-effective marketing: Having an online presence is a cost-effective way to market your rental properties. You can use social media platforms, email marketing, and online advertising to reach a wider audience without breaking the bank.
  3. Streamlined communication: An online presence allows you to communicate with potential renters quickly and efficiently. You can respond to inquiries, schedule property viewings, and answer questions in real-time, which can improve your overall customer service.
  4. Competitive advantage: If your property rental business doesn’t have an online presence, you may be missing out on potential renters who are searching exclusively online. By having a strong online presence, you can gain a competitive advantage over other property rental businesses in your area.
  5. Building brand awareness: An online presence can help you build brand awareness for your property rental business. By creating online rental property management software and social media profiles, you can showcase your properties, share customer testimonials, and build a loyal following.

Having an online presence is essential for property rental business that wants to attract potential renters, increase visibility, and build a strong brand. 

It’s a cost-effective way to market your properties, communicate with potential renters, and gain a competitive advantage in your local market.

It is really important to know about the existing businesses in your field before starting your own business because it helps you identify gaps in the market, understand customer needs, learn from competitors, and develop partnerships. This knowledge can be crucial in developing a successful business strategy and meeting the needs of your target customers.

Who Runs An Online Property Rental Business Successfully?

The online property rental business has been around for a while, but it began to gain popularity in the mid-2000s with the launch of several key platforms. 

One of the first successful online property rental businesses was HomeAway, which was founded in 2005. But, now it was renamed as Vrbo.


Launch Year

Vrbo was launched in 2005 in Austin, Texas, USA by Brian Sharples and Carl Shepherd. At first, Vrbo was known as HomeAway.

Annual Revenue

Vrbo’s annual revenue for the year 2021 was approximately $2.6 billion.

Popularity Reason

  1. Vrbo is popular among travelers who are looking for unique and authentic vacation rental experiences. 
  2. The platform offers a wide range of vacation rental properties, including cottages, apartments, and vacation homes. 
  3. Vrbo also emphasizes the personalization of the guest experience, with hosts often providing local recommendations and personalized toches to enhance the guest’s stay. 
  4. Also, they offer a range of filters to help users find the perfect rental property, such as pet-friendly options and properties with specific amenities.


Vrbo is headquartered in Austin, Texas, USA, and has regional offices in various locations worldwide, including London, Sydney, and Singapore. The Platform offers vacation rental properties in over 190 countries.


Launch Year

Airbnb was founded in August 2008, and it officially launched in August 2009. 

Annual Revenue

As of 2021, Airbnb’s annual revenue was reported to be around $4.7 billion. 

Popularity Reason

  1. Airbnb has become popular because it provides an alternative to traditional hotels and accommodations. 
  2. The platform allows people to rent out their homes, apartments, or spare rooms to travelers, often at a lower cost than traditional hotels. 
  3. Additionally, Airbnb provides a more personalized and local experience, allowing travelers to stay in unique and interesting locations and interact with locals.


Airbnb is based in San Francisco, California, USA. However, the platform is available in over 220 countries and regions around the world, making it a truly global company.


Launch Year

Originally, the website was called and was founded in the Netherlands in 1996. In 2005, the company was acquired by the Priceline Group, and the name was changed to

Annual Revenue

As of 2021,’s annual revenue is reported to be around $10.95 billion.

Popularity Reason

  1. became popular due to its user-friendly platform that allows travelers to search for and book accommodations from a wide variety of options, including hotels, apartments, villas, and vacation rentals. 
  2. The platform also provides users with a range of filters and search options, making it easy to find accommodations that meet their specific needs and preferences. 
  3. Additionally,’s competitive pricing and wide selection of accommodations have made it a popular choice for budget-conscious travelers.

Location is headquartered in Amsterdam, the Netherlands. The company has a global presence, with offices in more than 70 countries around the world. operates in over 230 countries and territories and offers more than 28 million accommodation listings on its platform.


Launch Year

Zillow was founded in 2006 by Rich Barton and Lloyd Frink, who also co-founded the travel website Expedia. 

Annual Revenue

As of 2021, Zillow’s annual revenue is reported to be around $4.3 billion. 

Popularity Reason

  1. Zillow became popular due to its innovative platform that provides users with access to real estate listings, home values, and other housing-related data. 
  2. The website allows users to search for homes by location, price, and other criteria, making it easy to find the perfect home. 
  3. Additionally, Zillow provides users with a range of tools and resources, including mortgage calculators and home value estimates, which have made it a popular choice for home buyers and sellers alike.


Zillow is based in Seattle, Washington, USA. The company has a strong presence in the United States but also operates in Canada and the United Kingdom. Zillow provides users with access to more than 110 million homes across the globe and is constantly expanding its offerings to provide even more value to its users.

After knowing about these rental software you may wish to start a property rental business like them. But before that study the market of the property rental business. 

Market Study Of The Online Property Rental Business

When you study the market of online property rental business you need to focus on 5 main things

  1. Market Size And Growth
  2. Revenue Growth
  3. Industry Trends
  4. Geographic And Regional Market Analysis
  5. Future Growth Prospects And Opportunities

Market Size And Growth Of Online Property Rental Business

  1. In 2019, The value of the Global vacation rental market size was USD 87.09 billion. (Grand View Research)
  2. The vacation rental market is expected to grow at a CAGR of 3.4% from 2020 to 2027. (Grand View Research)
  3. The vacation rental industry is projected to reach USD 108.68 billion by 2024. (Technavio)
  4. The number of vacation rental guests in the United States is expected to reach 89.5 million by 2022. (Statista)
  5. The vacation rental industry is projected to grow at a rate of 7.07% from 2021 to 2026. (Mordor Intelligence)
Market Size And Growth Of Online Property Rental Business

Analysis Of Revenue Growth Of Online Property Rental Business

  1. The vacation rental market is expected to recover and grow at a CAGR of 3.4% from 2020 to 2027. (Grand View Research)
  2. The global vacation rental market is projected to reach $169.7 billion by 2027, growing at a CAGR of 5.1% from 2020 to 2027. (Allied Market Research)
  3. As of August 2021, the total revenue of was $9.2 billion, with vacation rental revenue representing 26% of the total. (
  4. Vrbo reported a 4% year-over-year increase in gross bookings in 2020. (Vrbo)
  5. RedAwning, a vacation rental platform, reported a 47% increase in gross booking revenue in 2020 compared to 2019. (PR Newswire)
Analysis Of Revenue Growth Of Online Property Rental Business

Analysis Of Industry Trends In Online Property Rental Business

Trend 1: Expansion Into New Markets

Online home rental platforms are expanding their offerings beyond vacation rentals to include long-term rentals, co-living spaces, and alternative accommodations such as glamping and treehouses.

Trend 2: Increased Collaboration Between Platforms And Hosts

Platforms are partnering with hosts to provide better support, tools, and resources. This way they can improve the guest experience and streamline the management process.

Trend 3: Focus On Diversity, Equity, And Inclusion

The industry is recognizing the need for greater diversity and inclusion in both the workforce and the guest experience. Efforts are being made to address issues such as discrimination, bias, and unequal access to accommodations.

Trend 4: Growth Of Niche Markets 

Platforms are catering to specific niche markets such as luxury rentals, pet-friendly accommodations, and eco-tourism. This allows hosts to target specific audiences and provide more specialized experiences.

Analysis Of Industry Trends In Online Property Rental Business

Geographic And Regional Market Analysis

  1. In 2020, the North American online vacation rental market was valued at $12.5 billion, with the United States accounting for the majority of the revenue (Statista).
  2. In 2020, the European vacation rental market was valued at $29.8 billion, with the United Kingdom, Spain, and France accounting for the largest share of revenue (Transparency Market Research).
  3. The Asia Pacific online vacation rental market is expected to grow at a CAGR of 15.8% from 2021 to 2028, driven by increasing disposable income and a growing preference for alternative accommodations (Grand View Research).
  4. The Latin American vacation rental market is expected to grow at a CAGR of 8.7% from 2021 to 2026, driven by the increasing popularity of alternative accommodations and rising domestic tourism (Mordor Intelligence).
  5. The Middle East and Africa vacation rental market is still in its early stages but is expected to grow rapidly in the coming years due to increasing demand for alternative accommodations and rising tourism (Market Research Future).
Geographic And Regional Market Analysis

Future Growth Prospects Of Online Property Rental Business

The online property rental business is expected to continue growing in the future because travelers are increasingly seeking unique and authentic accommodations, and are using technology to book their stays. 

The industry is also expanding into new markets and using new technologies to enhance the guest experience. 

There is a greater focus on safety and security, and sustainable travel is becoming more important. 

As international travel resumes, the industry is expected to benefit from an increase in cross-border bookings.

8-Step Guide To Start A Property Rental Business

To start a property rental business you need to follow the steps,

8-Step Guide To Start A Property Rental Business

Decide Your Value Proposition

To start a successful property rental business, it’s crucial to determine your unique value proposition. This involves identifying what sets your properties apart from the competition and how you can provide exceptional value to your target market. Consider factors such as location, property features, amenities, rental pricing, property management services, or any other aspects that make your properties stand out.

For example, if your properties are located in desirable neighborhoods with easy access to transportation, entertainment, and amenities, emphasize the convenience and quality of life your rentals offer. If you specialize in providing family-friendly properties with spacious yards and proximity to schools and parks, highlight the suitability for families.

Understanding your value proposition helps shape your marketing efforts, target the right audience, and differentiate yourself in the competitive rental market. This is the first step in your rental business plan.

Know Your Customer Segment

Identifying your target customer segment is crucial for tailoring your rental properties and marketing strategies. Conduct thorough market research to understand the demographics, preferences, and needs of your ideal tenants. Consider factors such as age, income level, family size, lifestyle preferences, and rental preferences.

For instance, if you’re targeting young professionals, focus on properties with modern amenities, proximity to business districts, and flexible lease terms. If you’re catering to families, emphasize properties with multiple bedrooms, nearby schools, and safe neighborhoods.

Understanding your target audience enables you to tailor your property offerings, marketing messages, and tenant services to meet their specific needs and preferences.

Find Your Key Partners, Resources & Activities

Running a property rental business involves various partners, resources, and activities. Identify key partners such as property management companies, contractors, real estate agents, legal services, or financial institutions. 

Also, collaborating with trusted and reliable partners can streamline property acquisition, maintenance, tenant screening, and other essential aspects of your business.

Determine whether you’ll handle these tasks in-house or outsource them to professionals based on your capacity, expertise, and cost-effectiveness. Efficiently managing your partnerships, resources, and activities ensures smooth operations and enhances tenant satisfaction.

Customer Relationship

Building and maintaining positive relationships with your tenants is crucial for long-term success. Develop a customer relationship strategy to enhance tenant satisfaction and encourage lease renewals. 

Implement effective communication channels and processes to address tenant inquiries, maintenance requests, and concerns promptly. Ensure that your property management team is responsive, professional, and empathetic. 

Create channels for tenants to provide feedback, and take proactive measures to address their concerns promptly. Also, providing exceptional customer service builds trust and loyalty among tenants, leading to positive word-of-mouth referrals and reduced tenant turnover.

Estimate Your Investment & Profit

Conduct a comprehensive financial analysis to estimate your initial investment and potential profit. Consider property acquisition costs, renovation or remodeling expenses, ongoing maintenance costs, property taxes, insurance premiums, and potential vacancy rates.

Research local rental market trends to determine competitive rental rates and occupancy levels. Calculate your expected return on investment (ROI) and establish financial goals for your property rental business. Develop a detailed budget that covers both short-term and long-term expenses.

By accurately estimating your investment and profit potential, you can make informed decisions regarding property rental marketplace pricing, and financial planning.

Select A Property Rental Software To Build Your Business

Having professional and user-friendly property rental software is essential for showcasing your rental properties and attracting potential tenants. Select a reliable and user-friendly website platform to create an appealing online presence for your business.

Design your website to highlight the unique features and benefits of each property. Include high-quality photos, detailed descriptions, floor plans, and clear rental terms. Ensure that your property rental management software is mobile-responsive, as a significant portion of potential tenants search for rentals using mobile devices.

Consider implementing online rental applications and digital lease signing to streamline the rental process. Incorporate a tenant portal where existing tenants can access important information, and communicate with your property management team.

Launch A Property Rental Business

Once you have prepared your properties and established your online presence, it’s time to launch your software for rental property. Develop a comprehensive marketing plan that encompasses both online and offline strategies.

Utilize online advertising, social media platforms, and search engine optimization (SEO) techniques to reach your target audience. Craft compelling property descriptions and use high-quality visuals to showcase your properties effectively. Consider professional photography, virtual tours, and video walkthroughs to give potential tenants a realistic sense of the property.

Offline marketing strategies may include networking with local businesses, attending community events, distributing flyers or brochures, and collaborating with local real estate agents.

Monitor And Analyze Your Business

Continuous monitoring and analysis are crucial for the success of your property rental business. Regularly track key performance indicators such as occupancy rates, rental income, expenses, tenant satisfaction levels, and marketing efforts.

Utilize analytics tools, financial reports, and tenant feedback to identify areas for improvement and make data-driven decisions. Monitor market trends, rental demand, and regulatory changes that may impact your business. Stay updated on local rental laws and ensure compliance with regulations.

Regularly review and adjust your marketing strategies based on performance data and tenant feedback. Continuously refine your operations and tenant services to enhance profitability and tenant experiences.

By following these detailed steps and adapting to market dynamics, you can establish and manage a successful property rental business. Remember that ongoing learning, adaptation, and tenant satisfaction are key to long-term success in the rental property industry.

5 Challenges When Starting An Online Property Rental Business

Starting an online property rental business can be a lucrative venture, but it also comes with its fair share of challenges. Here are five common challenges you may encounter when starting an online property rental business, along with potential solutions.

5 Challenges When Starting An Online Rental Property Business

Building a Trustworthy Online Presence

Challenge: Establishing credibility and gaining trust from potential renters can be difficult when starting a new online property rental business.


  1. Create a professional Rental Property Management Software that showcases your properties and provides detailed information.
  2. Highlight positive reviews and testimonials from satisfied renters.
  3. Use secure payment gateways to ensure the safety of financial transactions.
  4. Offer a money-back guarantee or a satisfaction guarantee to instill confidence in your service.

Attracting Property Owners and Listings

Challenge: Convincing property owners to list their properties on your online platform can be challenging, especially when you’re just starting.


  1. Provide competitive terms and attractive offers to property owners.
  2. Use targeted advertising and marketing campaigns to reach property owners.
  3. Leverage your network and establish partnerships with local real estate agents or property management companies.
  4. Provide excellent customer service to property owners, addressing their concerns and offering assistance throughout the process.

Ensuring Accurate Property Listings

Challenge: Maintaining accurate and up-to-date property listings can be demanding, particularly as your business grows.


  1. Develop a standardized process for collecting property information from owners, ensuring accuracy and completeness.
  2. Regularly review and update property listings to reflect any changes, such as price adjustments or availability.
  3. Use high-quality photos and videos to accurately represent the properties.
  4. Implement a user-friendly content management system that allows property owners to make updates directly.

Managing Rental Inquiries and Bookings

Challenge: Handling rental inquiries, managing bookings, and ensuring smooth communication can become overwhelming, especially when dealing with multiple properties and renters.


  1. Use an integrated property management system or software that allows you to track inquiries, manage bookings, and automate communication.
  2. Set up clear communication channels, such as email, phone, or chat support, to promptly respond to renter inquiries.
  3. Establish a booking calendar that clearly indicates availability, making it easier to manage multiple bookings efficiently.
  4. Implement an online booking system that enables renters to make reservations and payments seamlessly.

Dealing with Property Maintenance and Customer Support

Challenge: Providing reliable maintenance services and responsive customer support can be challenging, particularly when managing properties remotely.


  1. Create a network of trusted local contractors or property management companies to handle maintenance and repairs.
  2. Develop a comprehensive maintenance schedule and conduct regular property inspections to address issues proactively.
  3. Offer 24/7 customer support through various channels, including phone, email, and online chat.
  4. Develop a knowledge base or FAQ section on your website to provide self-service options for common renter inquiries.

Remember, starting an online property rental business requires dedication, ongoing improvement, and adapting to the evolving needs of renters and property owners. By addressing these challenges head-on and implementing effective solutions, you can increase the chances of success in your venture.

5 Mistakes To Avoid In The Online Property Rental Business

When starting an online property rental business, it’s important to be aware of potential mistakes that can hinder your success. Here are five common mistakes to avoid:

5 Mistakes To Avoid In The Online Property Rental Business

Insufficient Market Research

Mistake: Failing to conduct thorough market research before launching your online property rental business can lead to targeting the wrong audience or entering a saturated market.

Solution: Take the time to research and understand your target market, including rental demand, competition, rental rates, and location-specific factors. This will help you make informed decisions and develop a competitive advantage.

Inadequate Property Screening

Mistake: Not conducting proper due diligence when screening rental properties can result in renting out subpar properties or dealing with problematic tenants.

Solution: Implement a comprehensive screening process for all rental properties, including thorough inspections, verifying ownership and legality, and conducting background and credit checks on potential tenants. This will help ensure the quality of your properties and reduce the risk of problematic tenants.

Neglecting Marketing and Promotion

Mistake: Underestimating the importance of marketing and promotion can limit your visibility and hinder your ability to attract property owners and renters.

Solution: Develop a strategic marketing plan to promote your online property rental business. Utilize various channels such as social media, search engine optimization (SEO), online advertising, and partnerships with local businesses or influencers. Invest in professional photography and compelling property descriptions to attract potential renters.

Lack of Effective Communication

Mistake: Failing to establish clear and efficient communication channels with property owners and renters can lead to misunderstandings, delays, and customer dissatisfaction.

Solution: Implement clear communication channels such as email, phone, and online chat to promptly respond to inquiries, address concerns, and facilitate smooth transactions. Provide regular updates to property owners and establish a responsive customer support system to address renter inquiries and maintenance requests.

Poor Financial Management

Mistake: Mismanaging finances, including inaccurate bookkeeping, insufficient cash flow management, or improper budgeting, can lead to financial instability and hinder the growth of your online property rental business.

Solution: Implement proper financial management practices, such as maintaining accurate records of income and expenses, tracking rental payments, budgeting for property maintenance and marketing, and ensuring sufficient cash reserves for unexpected expenses. Consider using accounting software or hiring a professional accountant to streamline financial management processes.

By avoiding these common mistakes, you can set a strong foundation for your online property rental business and increase your chances of long-term success. Continuously evaluate and improve your strategies, learn from your experiences, and adapt to the evolving needs of your market and customers.

Conclusion: Scope Of Online Property Rental Business In Upcoming Years

In the upcoming years, the online property rental business is expected to thrive due to the increasing preference for online marketplace platforms and the rental market’s growth. 

Renters and property owners are increasingly embracing the convenience and accessibility offered by online platforms, making them the go-to choice for property transactions. 

Additionally, the rental market is expanding due to factors like urbanization and evolving lifestyles. As more people opt for renting over homeownership, the demand for online rental platforms will continue to rise. 

The online property rental business has a promising future, and entrepreneurs in this industry can capitalize on the growing market by providing innovative solutions and exceptional customer experiences.

All The Best For Your Marketplace Journey As A Property Rental Business Entrepreneur!