Welcome to your comprehensive guide on building a real estate website like Zillow using QMarket! 

In today’s digital age, the real estate industry has been revolutionized by online platforms, and Zillow stands out as a prime example. 

If you’re inspired by Zillow’s success and want to create your real estate website, you’re in the right place. 

In this guide, we’ll walk you through the step-by-step process of bringing your vision to life with QMarket’s marketplace solution

Let’s get started!

7 Steps To Build A Website Like Zillow With QMarket

Planning And Research

Before diving into the process of building your real estate website like Zillow, it’s crucial to lay the groundwork through thorough planning and research.

Understand Your Audience

Conduct extensive research to understand the demographics, preferences, and behaviors of your target audience. 

Are they first-time homebuyers, retirees, or investors? What are their preferences regarding property types, locations, and amenities? 

Understanding your audience will inform every aspect of your website’s design and functionality.

Create detailed user personas based on your research findings. 

These personas represent different segments of your target audience and help you tailor your website to meet their specific needs and preferences.

Stay up-to-date with the latest trends and insights in the real estate market. 

Analyze market data, industry reports, and consumer surveys to identify emerging trends and opportunities. 

Also, note the challenges that may impact your website’s success.

Learn From Zillow

Study Zillow’s features, tools, and functionalities to understand what makes it a market leader. 

Pay close attention to features like property search, listing management, and user engagement tools.

Evaluate Zillow’s user interface and experience to identify elements that contribute to its success. 

Consider factors such as navigation, search functionality, and visual design.

Analyze Zillow’s business model, revenue streams, and monetization strategies. 

Explore how Zillow generates income through advertising, premium listings, lead generation, and other revenue sources.

Know Your Competitors

Conduct a thorough analysis of your competitors to understand their strengths, weaknesses, and market positioning. 

Identify both direct competitors (other real estate websites) and indirect competitors (alternative solutions for buying, selling, or renting properties).

Benchmark your website like Zillow against competitors to identify areas where you can differentiate and innovate. 

Compare features, pricing, user experience, and marketing strategies to gain insights into competitive advantages and opportunities for improvement.

Identify gaps or unmet needs in the market that your website can address. 

Look for opportunities to offer unique value propositions, niche services, or innovative solutions that set you apart from the competition.

Choose The Right QMarket Plan

Once you have a clear understanding of your audience and competition, it’s time to choose the right QMarket plan for your real estate website.

Plan Comparison

  1. Compare the features offered in each subscription plan to determine which aligns best with your business goals and requirements. Pay attention to factors like pricing, scalability, and support options.
  2. Assess how each plan accommodates the growth of your website over time. Look for plans that offer flexibility and scalability to handle increases in traffic, listings, and transactions as your business expands.
  3. Take advantage of any trial periods or demo access offered by QMarket to test the platform’s features and functionalities before committing to a subscription plan.

Feature Consideration

  1. Identify must-have features such as property search, listing management, and user accounts. Consider any additional features that can enhance the user experience and meet your business needs.
  2. Evaluate QMarket’s customization options to ensure you can tailor your website to your branding requirements. Look for flexibility in design, layout, colors, and branding elements.
  3. Consider QMarket’s integration capabilities with third-party tools and services you may need. 
  4. Ensure support for essential integrations such as payment gateways, analytics platforms, and marketing tools.

Scalability Consideration

  1. Choose a plan that can scale with your business as it grows. Anticipate increases in traffic, listings, transactions, and user activity, and ensure your chosen plan can accommodate these changes.
  2. Evaluate QMarket’s upgrade path options to ensure a smooth transition to higher-tier plans as needed. Look for flexibility in upgrading plans, with options to add more features, resources, and support.
  3. Select a plan that offers performance and reliability assurances, such as uptime guarantees and backup services. Ensure your website can handle peak traffic loads and maintain high availability for users.

By carefully considering these factors, you can choose the QMarket subscription plan that best suits your real estate website’s needs and supports its growth and success over time.

Check out QMarket’s pricing plan at – https://www.qoreups.com/qmarket/pricing

QMarket Pricing Plan For your website like zillow
QMarket Pricing Plan

Setup Your Real Estate Website Like Zillow

Now that you’ve selected your QMarket plan, it’s time to set up your real estate website like Zillow and make it your own.

Establish Brand Identity

Define your brand’s positioning in the market and identify what sets you apart from competitors. Consider factors such as your unique value proposition, brand personality, and target audience appeal.

Craft compelling brand messaging that resonates with your target audience and communicates your brand’s values, mission, and vision. 

Develop key brand messages and taglines that capture the essence of your brand and differentiate you from competitors.

Create a cohesive visual identity for your brand, including logo design, color palette, typography, and imagery. 

Ensure consistency across all brand assets and touchpoints to build brand recognition and trust among users.

Customize Design Elements

Explore different design options and layouts for your real estate website like Zillow, considering factors such as usability, aesthetics, and brand consistency. 

Experiment with different color schemes, typography choices, and navigation structures to find the best fit for your brand and audience.

Ensure your website design is responsive and optimized for all devices, including desktops, laptops, tablets, and smartphones. 

Prioritize mobile responsiveness to provide a seamless user experience across all screen sizes and resolutions.

Enhance the user interface (UI) of your website to improve usability and navigation for visitors. 

Design intuitive user interfaces for key website elements such as search bars, filters, listing pages, and contact forms to make it easy for users to find and engage with content.

Listing Management

Set up your property listing management system to allow property owners and agents to create and manage listings on your website. 

Provide user-friendly tools and interfaces for adding new listings, updating existing listings, and managing property details.

Optimize property listings for maximum visibility and engagement by including high-quality images, detailed descriptions, and relevant metadata. 

Encourage property owners to provide comprehensive information about their listings, including property features, amenities, pricing, and location details.

Organize property listings into logical categories and subcategories to improve navigation and searchability for users. 

Create a hierarchical structure for property types, locations, and other relevant attributes to help users find relevant listings more easily.

lisiting-management feature in your website like zillow

Booking Management

Integrate a booking management system into your real estate website like Zillow to facilitate bookings and reservations for rental properties. 

Choose a booking system that supports essential features such as availability calendars, booking forms, and payment processing.

Enable property owners and managers to manage availability for rental properties by updating calendars and blocking off unavailable dates. 

Implement automated notifications and reminders to alert users of booking requests, confirmations, and cancellations.

Configure pricing and payment settings for rental properties, including rental rates, fees, taxes, and payment methods. 

Offer flexible payment options such as credit card payments, bank transfers, and online payment gateways to accommodate different user preferences.

availablity-calendar feature in Websites Like VRBO

User Management

Set up user registration and authentication systems to allow users to create accounts and access personalized features on your website. 

Implement secure authentication mechanisms such as email verification, password hashing, and two-factor authentication to protect user accounts and data.

Provide users with the ability to create and customize profiles on your real estate website like Zillow, including personal information, contact details, and preferences. 

Allow users to manage their profiles, update information, and control privacy settings to enhance their user experience.

Implement role-based access control (RBAC) to define user roles and permissions on your website. 

Assign specific roles to different user types such as property owners, agents, buyers, and administrators, and restrict access to sensitive features and data based on user roles.

user profile in the Websites Like VRBO

Payment Integration

Make it easy for users to complete transactions on your website with seamless payment integration.

Integrate a Secure Payment Gateway
  1. Choose a reputable provider that supports secure transactions and complies with industry standards. Consider factors like transaction fees, payment methods, and fraud prevention measures.
  2. Incorporate the chosen payment gateway into your website’s checkout process. Utilize secure APIs and encryption protocols to protect users’ financial data.
  3. Customize settings for pricing, billing cycles, and refund policies to suit your business model. Offer various payment options like credit cards, digital wallets, and bank transfers to accommodate user preferences.
Enable Escrow Services
  1. Establish an escrow account or partner with a trusted escrow service provider. Ensure they comply with legal and regulatory standards for secure transactions.
  2. Create comprehensive escrow agreements outlining payment obligations, timelines, and dispute resolution procedures. Ensure clarity and legality to safeguard all parties involved.
  3. Keep track of escrow transactions and provide regular updates to users. Implement notification systems to inform users about payment receipts, fund disbursements, and transaction settlements.

By implementing these measures, you can provide users with a secure and hassle-free payment experience, fostering trust and confidence in your real estate platform.

payment feature

Search And Filtering

To enhance the user experience and streamline the real estate rental search process on your website like Zillow, consider implementing the following features:

Advanced Search and Filtering Options
  1. Provide travelers with options to filter rentals by location, property type, amenities, and price range, catering to their specific preferences.
  2. Design an intuitive interface that allows travelers to easily refine their search criteria and explore relevant listings with ease.
Interactive Maps Integration
  1. Integrate interactive maps to visually display rental locations, allowing travelers to gain a spatial understanding of available accommodations in their desired area.
  2. Enable users to explore rental properties directly on the map interface, facilitating a dynamic and engaging search experience.
  3. Allow travelers to filter search results based on specific geographic regions, proximity to landmarks, or attractions, helping them find rentals in their preferred location.
Map integration
Keyword Search Option
  1. Implement a keyword search feature that enables users to search for properties based on specific criteria or preferences, such as property names or locations.
  2. Display search results dynamically as users type their queries, allowing them to refine their search in real time and find relevant listings more efficiently.

By incorporating these features into your website like Zillow, you can provide travelers with a seamless and efficient vacation rental search experience, ultimately enhancing user satisfaction and engagement.

Reviews And Ratings

Building trust and credibility through user-generated reviews and ratings is a powerful way to enhance your real estate website like Zillow. Here’s a streamlined approach to encourage reviews and display them effectively:

Encouraging Users to Leave Reviews
  1. After a transaction or interaction, prompt users via email or notifications to leave feedback. Offer clear incentives and persuasive messaging to motivate them to share their experiences.
  2. Ensure the process of submitting reviews is easy. Provide straightforward instructions and visible calls to action, reducing any barriers to completing reviews.
  3. Send automated reminders to users who haven’t left a review after a set period. Personalized messages can gently nudge them to contribute their feedback.
Displaying Reviews Prominently
  1. Showcase reviews and ratings clearly on listing pages, search results, and other key areas. Use star ratings, summaries, and testimonials to highlight positive feedback and trust signals.
  2. Allow users to filter and sort reviews by useful criteria such as score, date, property type, or reviewer demographics. This helps them find the most relevant feedback quickly.
  3. Combine reviews from various sources for a comprehensive view, and apply moderation to maintain high standards for content quality. This ensures reviews are accurate, relevant, and appropriate.

Implementing these strategies not only elevates the credibility of your real estate website like Zillow but also fosters a community of engaged users willing to share their experiences, thereby assisting others in making informed decisions.

review and rating feature in Websites Like VRBO

Mobile Optimization

Ensure your website is accessible and user-friendly on mobile devices.

Responsive Design Principles
  1. Implement fluid grid systems that adjust your website’s layout dynamically to fit the screen size and orientation of any device.
  2. Use images and videos that resize within their containing elements to ensure they look good on any screen size without causing layout issues.
  3. Employ CSS media queries to apply different styling rules based on the device’s characteristics, such as its width, height, and orientation.
Mobile-Friendly Navigation
  1. Design menus that are easy to navigate on touch screens, using larger buttons and spaced-out links to accommodate finger tapping.
  2. Ensure all interactive elements like buttons, links, and form fields are optimized for touch interaction.
  3. Streamline the user experience by prioritizing key content and features that mobile users most frequently need.
Cross-Device Testing
  1. Test your website across a variety of mobile devices, operating systems, and browsers to ensure consistent performance and appearance.
  2. Use a combination of emulators for preliminary testing and real devices for a more accurate assessment of the user experience.
  3. Continuously refine the mobile experience based on testing results, aiming for seamless usability across all devices.
Mobile Content Prioritization
  1. Arrange content so that the most critical information or actions are immediately accessible to mobile users.
  2. Use design elements to guide users’ attention to important information and actions, making it easy for them to find what they need.

By focusing on these key areas, you can ensure that your real estate website like Zillow offers an excellent mobile experience, making it accessible, usable, and engaging for all users, regardless of the device they use to access it.

SEO And Marketing Strategies

To attract and onboard users to your real estate website like Zillow, implement these straightforward SEO and marketing strategies. 

SEO Strategies

  1. Identify relevant keywords potential users might use to find properties. Use keyword analysis tools to find high-value keywords with good search volume and low competition.
  2. Ensure titles, meta descriptions, headings, and content are optimized for target keywords and search intent. Write unique meta tags that encourage clicks from SERPs.
  3. Configure URL structure, XML sitemap, robots.txt file, and canonical tags for better crawling and indexing. Enhance site architecture and page speed for improved visibility.

Marketing Strategies

  1. Create engaging content like blog posts, videos, and infographics that address real estate topics. This helps attract and engage your target audience.
  2. Use platforms like Facebook, Instagram, and LinkedIn to share content, listings, and updates. Engage with your audience to build brand awareness and drive website traffic.
  3. Launch campaigns to nurture leads and relationships. Build an email list to send newsletters and personalized offers, encouraging repeat visits and referrals.

Testing and Launch

Before launching your real estate website like Zillow, thoroughly test its functionality and performance to ensure a seamless user experience.

Conduct Usability Testing

Conduct usability testing sessions with real users to evaluate your website’s design, navigation, functionality, and overall user experience. 

Observe user behavior, gather feedback, and identify usability issues, pain points, and areas for improvement to refine your website before launch.

Perform A/B testing experiments to compare design variations, layouts, features, and calls to action on your website. 

Test hypotheses, measure outcomes, and analyze data to optimize conversion rates, engagement metrics, and user satisfaction levels.

Test your real estate website like Zillow across multiple web browsers, devices, and operating systems to ensure compatibility, consistency, and usability. 

Identify and address any rendering issues, performance bottlenecks, or functional discrepancies that may arise in different browser environments or device configurations.

Listen To Feedback

Launch a beta version of your real estate website like Zillow to a select group of users or testers and collect feedback, comments, and suggestions for improvement. 

Gather insights, analyze feedback, and prioritize actionable recommendations to address usability issues, bugs, and feature requests effectively.

Iterate your website design, functionality, and user experience based on user feedback and testing results. 

Implement incremental changes, updates, and optimizations to enhance your real estate website’s usability, performance, and overall quality over time.

Plan Your Launch Strategy

Develop a strategic launch plan for your real estate website like Zillow, including a timeline, budget, and promotional activities. 

Coordinate marketing efforts, PR campaigns, and advertising initiatives to generate buzz, build anticipation, and attract users to your website from day one.

Leverage digital marketing channels such as social media, email marketing, content marketing, and influencer partnerships to promote your real estate website and reach your target audience. 

Offer special promotions, discounts, or incentives to incentivize early adopters and drive traffic, leads, and conversions during the launch phase.

Maintenance and Support

Once your real estate website like Zillow is live, provide ongoing support and maintenance to ensure its success.

Offer responsive customer support

Provide multiple channels for users to contact customer support, including email, live chat, phone support, and helpdesk tickets. 

Offer timely and responsive assistance to address user inquiries, technical issues, and service requests promptly and professionally.

Create a comprehensive knowledge base and FAQ section on your website to provide self-service support resources and answers to common questions and concerns. 

Organize content by topic, category, and relevance to help users find relevant information quickly and easily.

Monitor performance and analytics

Track the online marketplace metrics related to your real estate website’s performance, user engagement, and business objectives. 

Monitor metrics such as website traffic, conversion rates, lead generation, user retention, and customer satisfaction to assess the effectiveness of your marketing campaigns and website optimization efforts.

Integrate web analytics tools such as Google Analytics or Adobe Analytics into your real estate website like Zillow to collect and analyze data on user behavior, traffic patterns, and conversion funnels. 

Use analytics insights to identify trends, patterns, and opportunities for improvement, and make data-driven decisions to optimize your website’s performance and user experience.

Continuous Improvement

Stay agile and responsive to user feedback, market trends, and technological advancements to maintain a competitive edge.

Continue to iterate and evolve your real estate website like Zillow with regular updates, feature enhancements, and optimizations based on user feedback and market insights. 

Prioritize enhancements and improvements that address user needs, pain points, and emerging trends in the real estate market.

Adopt agile development methodologies such as Scrum or Kanban to facilitate iterative, incremental, and collaborative development cycles. 

Break down projects into smaller tasks, sprints, or iterations, and involve cross-functional teams in the development process to accelerate delivery and improve responsiveness to changing requirements.


Building a real estate website like Zillow using QMarket is an exciting and rewarding endeavor. 

By following the step-by-step guide outlined above and leveraging QMarket’s powerful marketplace solution, you can create thriving websites that connect buyers, sellers, renters, and investors in the real estate market. 

With careful planning, strategic execution, and ongoing dedication to success, your dream real estate website has the potential to become a trusted and indispensable resource for users worldwide. 

To begin your real estate website like Zillow’s journey, sign up for QMarket today and turn your vision into reality!

Build A Website Like Zillow With QMarket And Grab 30 Days Free Trial!